Cold Calling Customers
For Sales Callers & Appointment Setters
Build a call list of local businesses with a real phone number and a reason to talk, then walk into every call with a script that fits the business.
Step-by-Step Execution
Pull a phone-ready list
Search a niche and city, then sort by leads that show a direct phone number, strong review volume and recent activity.
Set your persona to Cold Calling
In Settings choose 'Cold calling customers' and describe what you sell in one line. Every pitch and script is written around that offer.
Open each lead's Call script
Get an opener, the reason for calling, one ask, and ready answers for 'I'm busy' and 'not interested'. Log the outcome in your pipeline.
B2B Sales
For Sales Reps & Founders Selling to Businesses
Sell software, products or services to local businesses in a specific niche without buying a stale contact database.
Step-by-Step Execution
Target one niche at a time
Pick a vertical you serve (clinics, salons, contractors, restaurants) and pull fresh businesses for each city you cover.
Qualify on real signals
Use ratings, review counts, websites and contact channels to prioritize businesses that are established enough to buy.
Send a short, relevant first touch
Generate an email, LinkedIn message or DM that names the business, its niche and your offer, then follow up on the call script.
Freelance Work
For Video Editors, Writers, Designers & Other Freelancers
Find local businesses that regularly need what you make, and reach out with a specific offer instead of a generic "I'm available".
Step-by-Step Execution
Choose businesses that buy your work
Video editors: restaurants, gyms and real estate. Writers: clinics and law firms. Designers: new and growing local brands.
Add your rates and portfolio
Set 'Freelance work' in Settings, add your starting price and portfolio link, and describe your service in one line.
Pitch a small first project
Send a short message offering one concrete, low-risk deliverable. Use the follow-up drafts to stay on their radar.
Web Design & Development
For Freelance Developers & Agencies
Stop pitching 'do you want a new website?' and start pitching specific solutions to their exact technical failures.
Step-by-Step Execution
Spot Mobile Responsiveness Issues
Use Scrappy Auditor to instantly find local sites built without correct mobile viewports. Screenshot the rendering error.
Identify Broken/Placeholder CTA Buttons
Locate empty href links (like '#') on buttons intended for bookings or calls. These represent immediate revenue leaks.
Pitch the Instant Fix
Email the business owner showing them exactly how their mobile layout blocks customers, and offer a flat-rate fix.
Search Engine Optimization (SEO)
For SEO Consultants & Growth Marketers
Uncover businesses that are spending on ads but completely missing organic ranking fundamentals.
Step-by-Step Execution
Detect Missing Meta & Alt Tags
Find pages missing meta descriptions, H1 headings, or alt attributes on main images in seconds.
Check SSL & Security Failures
Flag insecure HTTP sites that Chrome explicitly labels as 'Not Secure' to visitors.
Deliver the SEO Gap Audit
Use the generated Scrappy outreach script to send a value-first checklist showing why their competitors rank higher.
Conversion Copywriting & CRO
For Copywriters & Conversion Specialists
Pitch premium copywriting by demonstrating how their current page copy fails to guide users to take action.
Step-by-Step Execution
Analyze Value Proposition Clarity
Look at the H1 and top hero content of scanned sites to see if it immediately communicates what the business does.
Spot Conflicting Calls-to-Action
Check if the page asks the user to do 5 different things at once (e.g., call, email, visit, download, follow).
Pitch a High-Converting landing page copy rewrite
Send a brief 3-sentence rewrite of their hero section along with the Scrappy audit to prove your conversion expertise.
Recruiting & Staffing
For Recruiters & Staffing Agencies
Find employers that are growing and reachable, instead of scrolling job boards for the same postings as every other agency.
Step-by-Step Execution
Search the employers you place for
Pick a sector you recruit in (clinics, trades, restaurants, warehouses) and pull local businesses in each city you cover.
Set your persona to Recruiting & staffing
Leads are ranked on review volume as a size proxy, reachable contact channels and an established customer base. Add a one-line description of the roles you fill.
Open with a hiring question
Use the generated email or call opener to ask whether they are hiring or struggling to fill a role, then log who you contacted.
Insurance & Financial Services
For Insurance Agents, Brokers & Payments Providers
Build a phone-first list of established small businesses that need coverage, payments or financing, and open with a review offer rather than a hard sell.
Step-by-Step Execution
Target business types with a known need
Contractors, restaurants, gyms and clinics all carry predictable coverage and payment needs. Search one type per city.
Set your persona to Insurance & financial services
Ratings, review counts and a listed phone number decide the ranking, so established businesses come first.
Offer a no-obligation review
The call script and email lead with a quick review of current coverage or terms, not a claim about the business.
Wholesale & Supply
For Wholesalers, Distributors & Suppliers
Find the restaurants, salons, clinics and shops that buy what you supply, and reach the high-volume ones first.
Step-by-Step Execution
Search the businesses that use your product
Restaurants for food and packaging, salons for supplies, clinics for consumables. Pull each niche by city.
Set your persona to Wholesale & supply
Review volume is weighted heavily as a proxy for how much a business buys, and phone availability is rewarded.
Send a price list, then call
Use the generated email to offer a price list or comparison, then the call opener to follow up.
Business Services
For Cleaning, IT, Print, Security & Maintenance Providers
Find offices, clinics, gyms and shops that buy the practical services you provide, and offer a quote for one specific task.
Step-by-Step Execution
Pick the workplaces you serve
Offices and clinics for cleaning, retail and restaurants for security or signage. Search one type per city.
Set your persona to Business services
Established, well-reviewed businesses with clear contact channels rank highest. Describe your service in one line.
Offer a quick quote
The generated messages open with a small, specific quote offer, then a call to follow up.
Real Estate
For Agents & Brokers Working With Local Businesses
Reach local businesses about space, leasing and property, starting with the established ones you can call directly.
Step-by-Step Execution
Search the businesses you can help
Established local businesses in areas you cover, or Real Estate Agencies if you want to partner with other brokers.
Set your persona to Real estate
Reachability and an established customer base drive the ranking, so you call the strongest fits first.
Ask whether their space still fits
The call script and email open by asking how their space fits their growth, not with a generic pitch.
Ready to find your next customers?
Whichever niche playbook you execute, success relies on fresh, contextual lead discovery. LeadScrapper (also known as LeadScraper Pro) finds and scores local leads for you, and web and marketing sellers also get automatic website audits.